Temple Run was designed, programmed, and produced by husband-and-wife team Keith Shepherd and Natalia Luckyanova with art by Kiril Tchangov. If the player wishes to jump over an object, the screen can be swiped upwards and if they wish to slide under an object, the screen can be swiped downwards. If the player wishes to turn left or right, the touchscreen can be swiped in the corresponding direction. Coins can also be bought by the player through in-app purchases with payments of actual money. The coins can be used to buy and then upgrade power-ups and/or other characters. Red coins are worth two coins, while blue coins are worth three. A gold coin will only add one coin to the player's total number of coins. There are three types of coins to be found while the character is running: gold, red, and blue. While the character is running, the player can tilt their device left or right to move the character to either side of the screen to collect coins and/or avoid obstacles. As the game is an endless running game, there is no end to the temple the player plays until the character collides into a large obstacle, falls into the water, or is overtaken by the demon monkeys. They will not realize that the temple is inhabited by a family of demonic monkeys who wants to devour them. The character chosen will embark on an adventure to seek an ancient and valuable golden idol from an Aztec temple. In Temple Run, the player controls either Guy Dangerous, an average explorer, Scarlett Fox, an escape artist, Barry Bones, a city cop, Karma Lee, the fastest runner in the Far East, Montana Smith, the "second greatest explorer ever" (referring to Indiana Jones being the greatest explorer), Francisco Montoya, a Spanish conquistador, or Zack Wonder, a football star. The success of the game also inspired multiple games that copy Temple Run 's gameplay and branding. Studios talking with Imangi Studios of a possible film adaptation. Temple Run also received activity books and a board game, with Warner Bros. Collaborations with Disney/ Pixar led to Temple Run: Brave and Temple Run: Oz, and a third spin-off in development by Scopely titled, Temple Run: Treasure Hunters as a match-three video game. The success of the game led to a sequel, Temple Run 2. The game was a commercial success with positive reviews from critics. The game was initially released for iOS devices on August 4, 2011, and later ported to Android systems and Windows Phone 8. The player controls an explorer who has obtained an ancient relic and runs from demonic monkey-like creatures chasing him. Temple Run is a 3D endless runner video game developed and published by Imangi Studios.